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Swakritii
Designing Spaces & Inspiring Lives
Project Overview
The Project
Redesign the existing website of Swakritii to look it more aesthetically appealing.
Project duration
June 2023 to July 2023
About Swakritii
Swakritii is a home furnishing brand, they believe in the philosophy that one's home should mirror their distinctive style and personality. Offering an extensive range of stylish furniture and captivating home furnishings, Swakritii provides a myriad of options to bring each individual's unique vision to life.
Project Overview
My role UI designer leading the Swakritii website design
Responsibilities
Creating visually appealing and user-friendly interfaces
Competitive audit
As part of my visual research for the Swakritii's website, I conducted competitive audit to gain a deeper understanding of what the client actually wants in his website. Since the website have to be more informative rather than any ecommerce brand. So, I started with understanding of the actual purpose of the website in most of the cases user find it confusing and complex when it comes to informative websites, so I want to keep the website design simple, minimalistic but aesthetically appealing to the users. My goal is to create a user-friendly and straightforward website for the users who can effortlessly browse through the website and know more about the brand, it's services and products.
Visual reference
These are indirect competitors (Magari, Spin & Godrej interio) for Swakritii so I analyzed their website to get some idea and to starting with the design part
Starting
the design
● Sitemap
● Low fidelity wireframes
● High fidelity wireframes
Sitemap
Difficulty with website navigation was a primary pain point for users, so I used that knowledge to create a sitemap. My goal here was to make strategic information architecture decisions that would improve overall website navigation. The structure I chose was designed to make things simple and easy.
Digital wireframes
Moving from paper to digital wireframes made it easy to understand how the redesign could help address user pain points and improve the user experience.
Prioritizing CTA button and visual element placement on the home page was a key part of my strategy.
Low fidelity prototype
To create a low-fidelity prototype, I connected all of the screens involved in the primary user flow of adding an item to the cart and checking out.
At this point, I had received feedback on my designs from friends of my college about things like placement of buttons and page organization. I made sure to listen to their feedback, and I implemented several suggestions in places that addressed user pain points.
High fidelity prototype
My hi-fi prototype followed the same user flow as the lo-fi prototype, and included the design changes made accordingly, as well as several changes suggested by the client.
Going forward
● Takeaways
Takeaways
What I learned:
Designing for an interior home furnishing brand as a UI designer provided me with a holistic understanding of branding, user experience, and the unique challenges and opportunities within the e-commerce landscape. It highlighted the importance of creating a visually appealing, user-friendly, and brand-aligned digital presence.
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